I have always been passionate about communication, creative problem solving and innovative thinking.
I started gravitating towards projects that would allow me to experience this whilst still a student, with some freelance work and internships in the creative and journalistic spheres.
This spurred me on to create my own creative collective to realise projects showcasing the work of young artists - but we quickly understood that to make this happen effectively we'd need help from the business world.
Whilst I still pursue my creative projects, I've evolved to spend the main part of my days working in digital design and customer experience.
It's a great intersection between my interests, by allowing me to lead creative problem solving, manage digital output, all tied together by great business results. Whether it's brand, tech, design or digital strategy, weaving these elements together whilst working with great people is a fantastic place to be.