MCAFEE CYBER SALE CAMPAIGN, 2017
The McAfee Cyber sale strategy tied investment in Digital Out Of Home (OOH) to PPC performance, linked a video campaign to location data near OOH billboards and combined insights around product mix and previous promotional results to achieve some of the best results ever for the programme.
PROJECT SUMMARY
Omni-channel campaign designed to increase short term sales of antivirus
The November Cyber sale strategy tied investment in Digital Out Of Home (OOH) to PPC performance, linked a video campaign to location data near OOH billboards and combined insights around product mix and previous promotional results. This achieved two of the highest daily number of conversions ever for the EMEA acquisition program, while also improving AOV.
