Makro took a bold move in the direction of ecommerce by tasking us to launch and run their premier B2C web shop. Ecommerce operations became the main focus, and allowed us to test, learn and scale their new business area with a revenue goal of 5% total in 2022.
Makro Netherlands was aiming to increase digitisation and appeal to non-cardholding, non 'wholesale' consumers for the first time, which they were uniquely able to exploit on the online channel. As first time e-shop managers, they sought the outside experience of an agency. My main role in this project was to provide a business KPI framework and to oversee the customer experience improvements roadmap alongside our other areas of business change. Whilst this website was eventually sunsetted for larger overhead business reasons it was a great learning experience for the NL business and wider group.