DOPPER 40MILLION DROPS STRATEGY, 2021
Helping a not-for-profit to achieve its European campaign growth goals.
PROJECT SUMMARY
I was invited to help Dopper activate 40million people across Europe in their latest water activism
Dopper is a not-for-profit business which aims to reduce and eradicate single-use plastic through a mix of campaigning for behavioural change and offering sustainable alternative solutions.
They invited me to participate in a competition with a small group about how to generate the 40million signatures needed to hit their target. Our solution was chosen as the winning strategy.
